My Mission: To help B2B companies grow through sales and efficiency

*30+ years of international experience has taught me: growth doesn’t always require big investments—just a smarter approach.*

Hi! I’m Tarmo Riit, a B2B sales and marketing specialist.

Throughout my career, I’ve seen dozens of companies facing the same problems: sales are growing too slowly, processes are unclear, and the team lacks a clear direction.
These are the
sales blockers that I help solve.

My mission is to provide clear and actionable solutions that lead to faster results.
I don’t just give advice—
I deliver an executable strategy tailored to the realities of the different markets.

✅ What do you get with my consulting services?

  • 30+ years of experience in international B2B development
  • Practical solutions tested in various companies
  • A personalized approach—I understand your company’s unique needs

I look forward to meeting and finding the best path for your company’s growth.

📞 Feel free to get in touch: +372 509 4786 or riit.tarmo@riitmc.com




My Journey

Career
1990–1992 TTÜ/PI-Consulting OY, Group Manager
1993–1997 IBR AS, Founder, CEO
1998–1999 LEXEL AS, Development Director
1999–2018 OBO Bettermann GmbH, Baltic Companies, CEO
2019–present Tarmo Riit Management Consulting OÜ, Founder, Consultant


Education & Languages • Tallinn Polytechnic Institute, Diploma in Electrical Engineering, 1978
• Estonian (native) | English | Finnish | Russian

I have helped

  • PI - EST AS
  • PI Consulting OY
  • Thorsman AB
  • Lucent Technologies
  • le Dauphin
  • Lexel AS
  • OBO Bettermann GmbH
  • OBO Bettermann Eesti
  • OBO Bettermann Läti
  • OBO Bettermann Leedu
  • OBO Bettermann tütarettevõtted Ida- Euroopas ja Aasias
  • OBTEC GmbH
  • Otepää Lihatööstus Edgar OÜ
  • Doordec OÜ
  • Optimal Projekt OÜ
  • Viru Elektrikaubandus AS
  • Trükimaailm AS
  • Kehtna Mõisa OÜ
  • Foxx OY
  • Grothe GmbH
  • Usesoft AS
  • Villenbrock Baltic OÜ
  • Raid & Ko kinnivara ja õigusbüroo
  • Adamlights AS 
  • Optimal Projekt OÜ
  • Huppa OÜ
Partners about me