Tarmo Riit- B2B Growth Consultant
30 Years of B2B Business Development
About me
My valued Clients

The success of a company depends on Strategy, People, Processes,
and how well we manage to Connect them with each other.

About B2B Business Services           About B2B Diagnostics - Audit      About B2B Business Transformation Consulting       About B2B Follow - up Consulting      About B2B Business Management Consulting

How exactly does my B2B Business Diagnostics and Growth  Consulting work?

Areas Where I Can Help You:

Current State Diagnoctics -  Auditing
  • Keeping in mind B2B best practices and personal experiences, I help assess the current situation by diagnostics - auditing existing activities related to strategy and revenue operations management.
  • I identify business constraints that hinder company performance and growth.
  • I define strengths, highlight threats, and uncover opportunities for change.

  Business Objectives / Methods
  • I help define what the company wants to achieve in both
  • the short-term and long-term .
  • I assist in making goals specific, measurable, and time-bound.
  • I help clarify the mission and vision and align them with brand creation and development strategy.

Target Market Segmentation

I help identify and segment the company’s direct clientele or indirectly affected target groups based on various criteria, such as :

  • Location (countries, geographic regions, etc.).
  • Industry.
  • Position, and influence within sales- or communication channels.

Value Proposition / Competition 

  • I briefly analyze the activities and market position of 2-3 key competitors.
  • I assist the company in positioning itself relative to these competitors.
  • I help articulate a compelling and differentiating value proposition that answers why customers should choose the company's product or service over alternatives.

Sales Channels

  • I help specify and optimize the sales channels used by the company to reach the target markets for products and services as effectively as possible to maximize clientele.
  • This includes starting from the company’s own units in various markets, e-commerce.
  • And extend inindependent distributors, wholesalers, manufacturers, and retailers

Pricing Strategy

  • Pricing is the greatest opportunity for B2B companies to increase profits, but it can also lead to losses.
  • I help determine how the company prices its products or services, considering factors such as cost, competition, and perceived value.
  • I guide internal activities to optimize pricing for different customer segments and ensure the achievement of sales margins.
  • I help create processes that support quick and accurate pricing decisions.
  • I assist in systematizing efforts to reduce employee stress in unexpected pricing situations.

Sales Process

  • I help create a well-defined sales process from the initial contact with a potential client to closing deals and payment for goods and services.
  • This also includes the process parts related to establishing, retaining, and regularly managing ongoing client relationships.
  • I clearly define the stages, activities, and responsibilities at each step.

Team Structure/Responsibilities

  • I help create a systematic structure related to the company's sales team, sales management, and important support activities.
  •  I clarify employee roles, job tasks, and responsibilities.
  • As well as the territories that fall under their responsibilities.

Setting and Monitoring Sales Goals

  • I help specify the methods for developing and monitoring the achievement of the company's sales goals (sales plans).
  • I clarify the transparency of sales plans, categorizing them by product or service groups, customer-based, territory-based, sales representative-based, etc.
  • I connect the company's needs for setting sales goals with the real opportunities related to the market situation,
  • While maintaining the necessary ambition for progress.
  • I aim to minimize discrepancies between management and teams.

Team Recruitment / Onboarding / Motivation

  • A successful B2B strategy and sales activity bring money into the company. No strategy or process is effective without the right team members.
  • From management to customer service representatives.
  • I help specify and optimize recruitment methods for team members.
  • To ensure that recruited talent can deliver results quickly, I assist in adapting the onboarding process and mentorship within the company.
  • I help specify and create a performance-based reward system that motivates employees and aligns with the achievement rate of sales goals, work quality, and market conditions.

Integrations of Sales / Marketing / Customer Management / Management

I help integrate and connect marketing, sales, and customer management processes to ensure:

  • Essential collaboration.
  • Unified operations .
  • Optimized outputs .
  • Sustainable revenue growth for the company.

Change Proposals

  • Based on the analysis of audit results, I compile a list of proposed changes that promote company growth.
  • I assess whether it is sufficient to implement changes in individual processes/operations.
  • or if it would be more reasonable to undertake a comprehensive organizational transformation:

  • renewing strategy,
  • founding new units,
  • merging companies.

Assessment of Risks Associated with Changes

  • In collaboration with the company's management, I evaluate the impact of the risks and turbulence associated with implementing changes on the company.
  • We take steps to ensure that the effects of the changes do not cause excessive risks or turbulence.

Selection of Changes for Implementation / Transformation

In collaboration with the company's management, I prepare the final list of changes for implementation we decide:

  • whether it involves implementing changes in individual processes/operations,
  • or a comprehensive organizational transformation starting from the strategy.

Consulting on Changes / Transformation / Establishment of a New Business Unit or Mergers

  • Based on a potential separate agreement, I provide regular consulting to the company's management throughout the entire period of implementing changes/transformation.
  • Consulting can also be expanded to include advice related to the establishment of a new business units.
  • Or mergers.

Follow-up Consulting

Based on a potential separate agreement with the company's management, I provide regular follow-up consulting after:

  • Changes.
  • Business transformation
  • Establishment of a new business unit .
  • Mergers.