30 Years of B2B Business Development
About me
My valued Clients
The success of a company depends on Strategy, People, Processes,
and how well we manage to Connect them with each other.
How exactly does my B2B Business Diagnostics and Growth Consulting work?
Areas Where I Can Help You:
- Keeping in mind B2B best practices and personal experiences, I help assess the current situation by diagnostics - auditing existing activities related to strategy and revenue operations management.
- I identify business constraints that hinder company performance and growth.
- I define strengths, highlight threats, and uncover opportunities for change.
- I help define what the company wants to achieve in both
- the short-term and long-term .
- I assist in making goals specific, measurable, and time-bound.
- I help clarify the mission and vision and align them with brand creation and development strategy.
Target Market Segmentation
I help identify and
segment the company’s direct clientele or indirectly affected target groups
based on various criteria, such as
:
- Location (countries, geographic regions, etc.).
- Industry.
- Position, and influence within sales- or communication channels.
Value Proposition / Competition
- I briefly analyze the activities and market position of 2-3 key competitors.
- I assist the company in positioning itself relative to these competitors.
- I help articulate a compelling and differentiating value proposition that answers why customers should choose the company's product or service over alternatives.
Sales Channels
- I help specify and optimize the sales channels used by the company to reach the target markets for products and services as effectively as possible to maximize clientele.
- This includes starting from the company’s own units in various markets, e-commerce.
- And extend inindependent distributors, wholesalers, manufacturers, and retailers
Pricing Strategy
- Pricing is the greatest opportunity for B2B companies to increase profits, but it can also lead to losses.
- I help determine how the company prices its products or services, considering factors such as cost, competition, and perceived value.
- I guide internal activities to optimize pricing for different customer segments and ensure the achievement of sales margins.
- I help create processes that support quick and accurate pricing decisions.
- I assist in systematizing efforts to reduce employee stress in unexpected pricing situations.
Sales Process
- I help create a well-defined sales process from the initial contact with a potential client to closing deals and payment for goods and services.
- This also includes the process parts related to establishing, retaining, and regularly managing ongoing client relationships.
- I clearly define the stages, activities, and responsibilities at each step.
Setting and Monitoring Sales Goals
- I help specify the methods for developing and monitoring the achievement of the company's sales goals (sales plans).
- I clarify the transparency of sales plans, categorizing them by product or service groups, customer-based, territory-based, sales representative-based, etc.
- I connect the company's needs for setting sales goals with the real opportunities related to the market situation,
- While maintaining the necessary ambition for progress.
- I aim to minimize discrepancies between management and teams.
Team Recruitment / Onboarding / Motivation
- A successful B2B strategy and sales activity bring money into the company. No strategy or process is effective without the right team members.
- From management to customer service representatives.
- I help specify and optimize recruitment methods for team members.
- To ensure that recruited talent can deliver results quickly, I assist in adapting the onboarding process and mentorship within the company.
- I help specify and create a performance-based reward system that motivates employees and aligns with the achievement rate of sales goals, work quality, and market conditions.
Integrations of Sales / Marketing / Customer Management / Management
I help integrate and connect marketing, sales, and customer management processes to ensure:
- Essential collaboration.
- Unified operations .
- Optimized outputs .
- Sustainable revenue growth for the company.
Change Proposals
- Based on the analysis of audit results, I compile a list of proposed changes that promote company growth.
- I assess whether it is sufficient to implement changes in individual processes/operations.
- or if it would be more reasonable to undertake a comprehensive organizational transformation:
- renewing strategy,
- founding new units,
- merging companies.
Assessment of Risks Associated with Changes
- In collaboration with the company's management, I evaluate the impact of the risks and turbulence associated with implementing changes on the company.
- We take steps to ensure that the effects of the changes do not cause excessive risks or turbulence.
Selection of Changes for Implementation / Transformation
In collaboration with the company's management, I prepare the final list of changes for implementation we decide:
- whether it involves implementing changes in individual processes/operations,
- or a comprehensive organizational transformation starting from the strategy.
Consulting on Changes / Transformation / Establishment of a New Business Unit or Mergers
- Based on a potential separate agreement, I provide regular consulting to the company's management throughout the entire period of implementing changes/transformation.
- Consulting can also be expanded to include advice related to the establishment of a new business units.
- Or mergers.