B2B Diagnostics - auditing

Audits are good at taking a point in time and saying, "where is the organization at today?’”
- Rhys Williams

The B2B Diagnostics - auditing associated with my B2B Growth consulting is the foundation through which to improve the company's business success and create growth opportunities.
In collaboration with the company's management, I audit situations related to growth opportunities on the following RevOps topics:

  • Business objectives / Methods

  • Target market segmentation

  • Value proposition / Competition

  • Sales channels

  • Pricing

  • Sales process

  • Team structure / Responsibilities

  • Setting & monitoring sales objectives

  • Team recruitment / Onboarding / Motivation

  • Integrations between sales / marketing / customer management / leadership


  • I audit either the entire range of topics or I offer selected topics after specifying customer needs.

  • The auditing process, from the initial complimentary meeting to the completion of the audit report containing recommendations, typically lasts 6 to 8 weeks and depends on the client's availability, specifically the time resources they are willing to dedicate to the auditing process.

How is my B2B Diagnostics - auditing process structured?

Auditing stages

Developing an Audit Plan, Schedule, and Topic Selection from Possible Options

  • Business Goals, Methods
  • Target Market Segmentation
  • Value Proposition, Competition
  • Sales Channels
  • Pricing
  • Sales Process
  • Team Structure and Responsibilities
  • Setting/Monitoring Sales Goals
  • Team Recruitment, Onboarding
  • Team Motivation
  • Integration and Collaboration of Sales, Marketing, Customer Management, and Management

Creating an Overview of the Company

  • Business Model
  • Revenue Streams
  • Market Conditions
  • Competitive Landscape
  • Overall Processes
  • Customer Management
  • Responsibilities
  • Audit Period Contacts within the Company

Data Collection, Interviews

  • Statistics
  • Contracts
  • Structures
  • Marketing Process
  • Sales Process
  • Customer Management
  • Human Resource Management
  • Management
  • Reporting
  • Planning
  • Monitoring, Communication

Assessment of Internal Integrations & Collaboration

  • Management
  • Marketing
  • Sales
  • Customer Management
  • Human Resource Management
  • Principles of Collaboration, Meetings
  • Other Information Exchange
  • Collaboration Process

Risk Assessment

  • Topics based addressed SWOT Analyses:
  • strengths,
  • weaknesses,
  • threats,
  • opportunities,
  • Generalized Company-Specific SWOT Analysis

Verification of Collected Information

  • Meetings with Company Contacts
  • Analysis and Evaluation of Reports
  • Information Exchange via Email/Phone

Analysis of Findings

  • Presented as SWOT Analyses in the Audit Final Report.

Final Report / Recommendations

  • Detailed report on the conducted audit process:
    • strengths,
    • weaknesses,
    • threats,
    • opportunities,
  • Recommendations for Changes

Scope of Growth Consulting related to Auditing
  • My B2B Growth consulting auditing service is customizable for companies with a total number of employees up to 150.
  • Although the growth consulting audit may briefly touch upon all areas of the company, it primarily focuses on revenue-generating activities:
  •  marketing,
  •  sales,
  •  customer management,
  • personnel management related to employees involved in revenue operations.
  • When ordering an audit, I recommend requesting a comprehensive package that includes all the topics I offer.
  • The benefit to the company of ordering the comprehensive package is an independent, professional assessment of the company’s revenue operations in relation to all key activities affecting revenue.
  • The audit process itself provides the client with new perspectives on their business from the very beginning of the process.
  • The evaluation answers questions about existing strengths, as well as weaknesses, threats, and opportunities.
  •  The final report provides recommendations for changes based on the consultant's experience and general best practices (based on the topics addressed).


Audit Pricing
  • The estimated cost of the consulting activity when ordering the comprehensive audit package for the company ranges from €3,500 to €7,000 (excluding VAT).
  • The final cost depends on the number of units and employees related to the company's revenue operations and will be specified in the proposal after familiarization with the company.
  • For limited-scope audits, the price of the consulting will be detailed in the proposal after familiarization with the company and the scope of the topics.
  • The audit price does not include any potential travel expenses incurred by the consultant, which will be billed separately to the client.
Billing
1) 30% of the cost of the work will be paid to the consultant as an advance before the consulting begins
2) 35% of the cost of the consulting will be paid after the initial data is received and approved by the consultant
3) 35% (final payment) will be due after the submission of the final audit report by the consultant.

Resources Required for Successful Auditing
  • A trusting relationship between the company's management and the consultant is essential for the success of the audit.
  • It is crucial to designate a contact person from the management team through whom the consultant can timely acquire the necessary initial materials for the audit, which must be sufficiently accurate, and who is well-informed about the company's strategy and all revenue operations and topics being addressed.
  • The contact person must have access to information related to the company's revenue operations, including personnel management information. The ideal candidate for this role is the CEO.
  • I assume that the contact person has the willingness and resources to exchange information with me.
  • The time commitment for the contact person related to the audit is approximately 8 to 16 hours over the entire project.
  • To achieve objectivity in reviewing the company's revenue operations, the consultant needs to conduct one-time interviews with selected employees (about 5 employees).
  • The interviewed employees will be designated in collaboration between the contact person and the consultant. Each individual interview will last up to 1 hour

Duration and Process of the Audit

  • The duration of the audit is approximately 6 to 8 weeks after signing the relevant contract and receiving the advance invoice.
  • The actual duration depends on how quickly the initial materials are provided to the consultant;
  • if the contact person's time resources are limited, it may take longer.

  • The audit begins with a free initial consulting meeting at the client's premises or online.
  • During the meeting, an overview of the company and the topics of interest will be created.
  • This meeting may be followed by the consultant preparing a proposal for conducting the growth consulting-related audit for the company.
  • The consultant will submit the price proposal to the client within one week after receiving the request from the client.
  • After the client potentially approves the proposal, the consultant will present a contract for the client to sign along with an advance invoice for 30% of the total cost of the work.
  • After signing the contract and receiving the invoice, an initial meeting will take place at the client’s premises within a maximum of 2 weeks for the purpose of gathering preliminary data.
  • Following the initial meeting, the consultant will provide the contact person with additional information requests in the form of written forms within one week.
  • The consultant expects to receive all completed forms from the contact person within 2 weeks.
  • Ongoing information exchange between the consultant and the contact person will occur as needed via phone calls, web meetings, or emails.
  • The consultant will present a draft audit report to the contact person no later than 3 weeks after receiving and clarifying all initial data.
  • This draft will be discussed and revised during a meeting at the client’s premises.
  • No later than 1 week after discussing the draft report, the consultant will submit the final audit report to the client, which may be analyzed further at the client’s premises if necessary.