B2B Diagnostics - auditing
Audits are good at taking a point in time and saying, "where is the organization at today?’”
- Rhys Williams
The
B2B Diagnostics - auditing
associated with my B2B Growth consulting is the foundation through which to improve the company's business success and create growth opportunities.
In collaboration with the company's management, I audit situations related to growth opportunities on the following RevOps topics:
Business objectives / Methods
Target market segmentation
Value proposition / Competition
Sales channels
Pricing
Sales process
Team structure / Responsibilities
Setting & monitoring sales objectives
Team recruitment / Onboarding / Motivation
- Integrations between sales / marketing / customer management / leadership
- I audit either the entire range of topics or I offer selected topics after specifying customer needs.
- The auditing process, from the initial complimentary meeting to the completion of the audit report containing recommendations, typically lasts 6 to 8 weeks and depends on the client's availability, specifically the time resources they are willing to dedicate to the auditing process.
How is my B2B Diagnostics - auditing process structured?
Auditing stages
Developing an Audit Plan, Schedule, and Topic Selection from Possible Options
- Business Goals, Methods
- Target Market Segmentation
- Value Proposition, Competition
- Sales Channels
- Pricing
- Sales Process
- Team Structure and Responsibilities
- Setting/Monitoring Sales Goals
- Team Recruitment, Onboarding
- Team Motivation
- Integration and Collaboration of Sales, Marketing, Customer Management, and Management
Creating an Overview of the Company
- Business Model
- Revenue Streams
- Market Conditions
- Competitive Landscape
- Overall Processes
- Customer Management
- Responsibilities
- Audit Period Contacts within the Company
Data Collection, Interviews
- Statistics
- Contracts
- Structures
- Marketing Process
- Sales Process
- Customer Management
- Human Resource Management
- Management
- Reporting
- Planning
- Monitoring, Communication
Risk Assessment
- Topics based addressed SWOT Analyses:
- strengths,
- weaknesses,
- threats,
- opportunities,
- Generalized Company-Specific SWOT Analysis
Verification of Collected Information
- Meetings with Company Contacts
- Analysis and Evaluation of Reports
- Information Exchange via Email/Phone
Scope of Growth Consulting related to Auditing
- My B2B Growth consulting auditing service is customizable for companies with a total number of employees up to 150.
- Although the growth consulting audit may briefly touch upon all areas of the company, it primarily focuses on revenue-generating activities:
- marketing,
- sales,
- customer management,
- personnel management related to employees involved in revenue operations.
- When ordering an audit, I recommend requesting a comprehensive package that includes all the topics I offer.
- The benefit to the company of ordering the comprehensive package is an independent, professional assessment of the company’s revenue operations in relation to all key activities affecting revenue.
- The audit process itself provides the client with new perspectives on their business from the very beginning of the process.
- The evaluation answers questions about existing strengths, as well as weaknesses, threats, and opportunities.
- The final report provides recommendations for changes based on the consultant's experience and general best practices (based on the topics addressed).
Audit Pricing
1) 30% of the cost of the work will be paid to the consultant as an advance before the consulting begins
2) 35% of the cost of the consulting will be paid after the initial data is received and approved by the consultant
3) 35% (final payment) will be due after the submission of the final audit report by the consultant.
- The estimated cost of the consulting activity when ordering the comprehensive audit package for the company ranges from €3,500 to €7,000 (excluding VAT).
- The final cost depends on the number of units and employees related to the company's revenue operations and will be specified in the proposal after familiarization with the company.
- For limited-scope audits, the price of the consulting will be detailed in the proposal after familiarization with the company and the scope of the topics.
- The audit price does not include any potential travel expenses incurred by the consultant, which will be billed separately to the client.
1) 30% of the cost of the work will be paid to the consultant as an advance before the consulting begins
2) 35% of the cost of the consulting will be paid after the initial data is received and approved by the consultant
3) 35% (final payment) will be due after the submission of the final audit report by the consultant.
Resources Required for Successful Auditing
- A trusting relationship between the company's management and the consultant is essential for the success of the audit.
- It is crucial to designate a contact person from the management team through whom the consultant can timely acquire the necessary initial materials for the audit, which must be sufficiently accurate, and who is well-informed about the company's strategy and all revenue operations and topics being addressed.
- The contact person must have access to information related to the company's revenue operations, including personnel management information. The ideal candidate for this role is the CEO.
- I assume that the contact person has the willingness and resources to exchange information with me.
- The time commitment for the contact person related to the audit is approximately 8 to 16 hours over the entire project.
- To achieve objectivity in reviewing the company's revenue operations, the consultant needs to conduct one-time interviews with selected employees (about 5 employees).
- The interviewed employees will be designated in collaboration between the contact person and the consultant. Each individual interview will last up to 1 hour
Duration and Process of the Audit
- The duration of the audit is approximately 6 to 8 weeks after signing the relevant contract and receiving the advance invoice.
- The actual duration depends on how quickly the initial materials are provided to the consultant;
- if the contact person's time resources are limited, it may take longer.
- The audit begins with a free initial consulting meeting at the client's premises or online.
- During the meeting, an overview of the company and the topics of interest will be created.
- This meeting may be followed by the consultant preparing a proposal for conducting the growth consulting-related audit for the company.
- The consultant will submit the price proposal to the client within one week after receiving the request from the client.
- After the client potentially approves the proposal, the consultant will present a contract for the client to sign along with an advance invoice for 30% of the total cost of the work.
- After signing the contract and receiving the invoice, an initial meeting will take place at the client’s premises within a maximum of 2 weeks for the purpose of gathering preliminary data.
- Following the initial meeting, the consultant will provide the contact person with additional information requests in the form of written forms within one week.
- The consultant expects to receive all completed forms from the contact person within 2 weeks.
- Ongoing information exchange between the consultant and the contact person will occur as needed via phone calls, web meetings, or emails.
- The consultant will present a draft audit report to the contact person no later than 3 weeks after receiving and clarifying all initial data.
- This draft will be discussed and revised during a meeting at the client’s premises.
- No later than 1 week after discussing the draft report, the consultant will submit the final audit report to the client, which may be analyzed further at the client’s premises if necessary.